THE POWER IN MEDIA HAS SHIFTED FROM INSTITUTIONS TO INDIVIDUALS.
Legacy media brands once held the keys to audience attention. Today, creators do.
Creators build direct relationships with audiences. No middlemen. No gatekeepers. And audiences follow people, not mastheads.
THE POWER HAS SHIFTED, BUT THE SYSTEM HASN’T.
Creators hold the audience, but not yet the infrastructure. Meanwhile, most new media ventures still copy legacy models, chasing reach instead of depth.
The result? Brilliant voices with impactful missions are slipping through the cracks of unsustainable businesses.